Statements — you send them every month, you send them because folks send you money when you do. No better reason in the world. But let’s explore what else your statements do (or could be doing) for you.
The easiest and least expensive way to grow sales is to sell more to current customers. Take some time to look at your client base. I wager you’ll discover the universal 80/20 rule at work. 80% of your sales come from 20% of your customers. And those will be active customers that you’re invoicing regularly.
Including a messages about your other offerings will remind your most active customers that you, their trusted vendor, can assist them in other areas of need. How often has someone said, “I didn’t know you did that, too!” If you offer pressure washing, do your customers know that you can clean their gutters?
The statement stuffer is used by large corporations in their marketing; examine your own monthly bills. Your phone, electric and cable bill will all include additional offers for services you probably aren’t currently buying. These businesses know that putting a tangible item in with their statement will communicate with their customers and add nothing in the way of additional postage. Not to mention the guarantee that you have your customer’s attention.
You don’t have to figure this out on your own. We can offer very short runs for small companies, and more robust numbers for larger ones. But the unifier is a professional look, and a cohesive plan.
The easiest and least expensive way to grow sales is to sell more to current customers. Take some time to look at your client base. I wager you’ll discover the universal 80/20 rule at work. 80% of your sales come from 20% of your customers. And those will be active customers that you’re invoicing regularly.
Including a messages about your other offerings will remind your most active customers that you, their trusted vendor, can assist them in other areas of need. How often has someone said, “I didn’t know you did that, too!” If you offer pressure washing, do your customers know that you can clean their gutters?
The statement stuffer is used by large corporations in their marketing; examine your own monthly bills. Your phone, electric and cable bill will all include additional offers for services you probably aren’t currently buying. These businesses know that putting a tangible item in with their statement will communicate with their customers and add nothing in the way of additional postage. Not to mention the guarantee that you have your customer’s attention.
You don’t have to figure this out on your own. We can offer very short runs for small companies, and more robust numbers for larger ones. But the unifier is a professional look, and a cohesive plan.